Brand Hasbara Cha Cha Cha

All the perfumes of Brand Israel will not wash off Israel’s apartheid and brutal occupation. Despite, Yigal Caspi, deputy director general of media and public affairs at the Israeli Foreign Ministry explains the new soft sell approach (as if it hasn’t already been part of Israel’s dominant whitewashing strategy):

“This move doesn’t have a down-side… For a year we’ve been explaining our political policies and virtually ignoring everything else. I’m not sure that the first thing Europeans want to see when they open their morning newspaper is news about the conflict with the Arab world.”

“If we tell them about all the other interesting things here – about culinary and fashion, agriculture, innovations and high-tech – they’ll see us differently.”

Wishful thinking.

Nor can Israel obscure the consonance of government policy with its the actions of its illegal settlers.

Considering that the Foreign Minister of Israel is, in fact, a settler living in Noqdim, and that the state is addicted to building settlements while rent costs in major Israeli cities is causing nationwide protest, it is a safe bet that the interests of the state are in line with the settlers.

The affinity is further confirmed with Danny Ayalon’s new hasbara video:

Danny Ayalon, the former ambassador to the U.S., argues, in essence, the following: The West Bank belongs to Israel now and forever, so fuck off.

And the call of demographer Arnon Sofer to protesters in the Rothschild Boulevard tent city :

to move to outlying areas like Upper Nazareth, instead of demanding an apartment in “the state of Tel Aviv.” Speaking to Arutz 7, Sofer said “I would not build even one apartment in ‘the state of Tel Aviv,’ which extends from Hadera to Ashdod. Someone must tell the ‘yuppie youth’ that they should not bother fighting for an apartment there, because they will not get them.”

Sofer suggested instead that those seeking an apartment move to the south or the north. “If they all move to the periphery, the jobs will follow them. Pressure can be put on the billionaires who got rich off the rest of us to move their factories to these areas,” he said.

While Israeli hasbaraboffins plot and scheme their next apartheid-washing ad campaign, Israel is starving Gazan hospitals of fuel. Israel’s collective punishment of the people of Gaza centres again on those least able to defend themselves – the sick.

Bassam Barhum, who oversees ministry of health supplies in Gaza, said electricity generators would stop within a day or two if fuel was not delivered.

Every hospital in the coastal strip was vulnerable, Barhum said, adding that operation rooms had already closed in Gaza City’s Ash-Shifa hospital and the European hospital in Khan Younis due to the chronic energy supply shortage.

In 2011, the Ministry of Health in Gaza received less than 400 thousand liters of fuel, but the hospitals need 1.5 to 2 million liters, he said.

Barhum said Gaza hospitals received just 25.84 percent of required fuel in 2010, and more than 10 percent was unusable.

A critical shortage of medical supplies in the coastal strip led the Hamas-led authorities to declare a state of emergency in the medical sector in June, and doctors and nurses took to the streets to protest against the ongoing crisis.

Palestine / Israel Links

Israel announces full diplomatic ties with South Sudan : Interior Minister Yishai calls on Israel to immediately begin negotiations to return thousands of Sudanese refugees who crossed into Israel illegally.
Bill would shut down PLO office for statehood action
Palestinian women from the West Bank enjoy the beach for the first time, courtesy of civilly disobedient Israelis
PLANS for Australian-designed software, which seeks to identify and dissect online anti-Semitism, have been unveiled.
Israeli bulldozers aimed at destroying 3,000 year old olive tree
Riverdance should not go to Israel: Two Open Letters from the IPSC and set designer Robert Ballagh
Israel’s Blockade of Gaza: A Twenty-year-old Injustice

Australia Links

Cheeky sign too much for Canberra